Organizations who play an huge part in promoting their corporate social responsibility (CSR) programs are more reputable than those who don't have CSR campaigns. Having objectives and visions for your organization that go past the products and profits gives a better image of your company that consumers will be more attracted to.
Star Media Group Berhad was founded in 1971 and is headquartered in Petaling Jaya, Malaysia. The company publishes, prints and distributes newspapers and magazines globally and remains as Malaysia’s leading English print and online news publisher.
The success and prominence of the company can be proved by the advancement of various media channels from print to digital business, television, radio, out-of home and events. Star Media Group was acknowledge as one of the best in Asia by the World Association of Newspapers and News Publishers (WAN-IFRA) in 2014. Image Source: thestar.com
Besides that, Star Media Group has also achieve a silver award in the Media and Entertainment Category at the 2013 Putra Brand Awards. In addition, Star Media Group also has a million strong amount of followers on their social media accounts, Twitter and Facebook.
Image Source: thestar.com
#AnakAnakMalaysia Walk 2017
Star Media Group has collaborated with Eco World Development Group Bhd. to organize their second annual #AnakAnakMalaysia Walk 2017 Corporate Social Responsibility (CSR) campaign that took place on August 27.
The campaign aims to promote unity and harmony among people, carrying the nation ahead to a higher potential. The campaign educates patriotism and embraces different cultures and races instead of intensifying the nation’s differences.
An amount of almost 6,000 people from various community and races participated to support and celebrate Hari Merdeka circling locations of Dataran Kemerdekaan Shah Alam, Sultan Salahuddin Abdul Aziz Shah mosque, Laman Budaya, the Wet World Water Park and Shah Alam Convention Centre.
"Diversity is a strength and asset to Malaysians.” - Chairman of Star Media Group, Datuk Fu Ah Kiow
On the campaign, millions of wristbands designed by cartoonist, Reggie Lee
were distributed nationwide to school in order to boost patriotism among students as well as to maintain and strengthen unity in them.
Image Source: thestar.com
Campaign sponsors includes CIMB Foundation as Gold Sponsor, Panasonic for lucky draw prizes such as mattresses and merchandises, and Proton as official car sponsor. Furthermore, it is also supported by prominent #AnakAnakMalaysia influencers and society members who have great impact in the Malaysian community.
Participants are also encouraged to share creative photos and videos of themselves with their wristbands on social media in conjunction with #AnakAnakMalaysia website at www.anakanakmalaysia.com.
Image Source: Facebook (Eco World)
References
Brightcove. (2018). Malaysia’s Largest English News Publisher Star Media Group Accelerates Digital Push with New Video Portal Powered by Brightcove | Brightcove. [online] Available at: https://www.brightcove.com/en/company/press/malaysias-largest-english-news-publisher-star-media-group-accelerates-digital-push-new-video [Accessed 19 Oct. 2018].
Brown, V. (2018). #AnakAnakMalaysia campaign kicks off - Nation | The Star Online. [online] Thestar.com.my. Available at: https://www.thestar.com.my/news/nation/2017/07/19/anakanakmalaysia-campaign-kicks-off/ [Accessed 19 Oct. 2018].
Brown, V. (2018). The Star Online bags bronze medal at Asian Digital Media Awards - Nation | The Star Online. [online] Thestar.com.my. Available at: https://www.thestar.com.my/news/nation/2013/11/13/star-online-wan-ifra-awards-bronze/ [Accessed 19 Oct. 2018].
Careers.thestar.com.my. (2018). Star Media Group Berhad Careers: Our People are Our Assets. [online] Available at: http://careers.thestar.com.my/achievements.asp [Accessed 19 Oct. 2018].
Cimbfoundation.com. (2018). #AnakAnakMalaysia Walk 2017 - Community Development. [online] Available at: https://www.cimbfoundation.com/what-we-do/our-pillars/community-development/anakanakmalaysia-walk-2017 [Accessed 19 Oct. 2018].
Ecoworld.my. (2018). #ANAKANAKMALAYSIA Walk 2018 – Another Resounding Success | EcoWorld. [online] Available at: https://ecoworld.my/press_releases/anakanakmalaysia-walk-2018-another-resounding-success/ [Accessed 19 Oct. 2018].
Farhaan Shah, M. (2018). Lee: All must help nurture patriotism - Metro News | The Star Online. [online] Thestar.com.my. Available at: https://www.thestar.com.my/metro/community/2017/08/18/lee-all-must-help-nurture-patriotism-private-sector-especially-urged-to-conduct-programmes-to-enhanc/ [Accessed 19 Oct. 2018].
Menon, P., Ing Yeen, O., Ann Michael, K. and T. Selva, M. (2018). More than 6,000 participants show their patriotic spirit at #AnakAnakMalaysia Walk - Metro News | The Star Online. [online] Thestar.com.my. Available at: https://www.thestar.com.my/metro/community/2017/08/29/making-strides-in-promoting-unity-more-than-6000-participants-show-their-patriotic-spirit-at-anakana/ [Accessed 19 Oct. 2018].
Yunus, A. (2018). Malaysians make #AnakAnakMalaysia walk a success - Nation | The Star Online. [online] Thestar.com.my. Available at: https://www.thestar.com.my/news/nation/2017/08/27/anakanakmalaysia-resounding-success/ [Accessed 19 Oct. 2018].
Yunus, A. (2018). Malaysians make #AnakAnakMalaysia walk a success - Nation | The Star Online. [online] Thestar.com.my. Available at: https://www.thestar.com.my/news/nation/2017/08/27/anakanakmalaysia-resounding-success/ [Accessed 19 Oct. 2018].
댓글